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Clash of Clans maker Supercell opens office in Seoul
Mobile App Success Story: How Clash Of Clans Did It
How Clash Of Clans Did It
Our Offices × Supercell
In our series of Mobile App Success Stories , we discussed Slack which targets adults for workplace messaging and Snapchat the popular app for teens.
Today we have an article for both generations because we will talk about games. First of all, take a look at the chart recently published by Statista. This game was created in How is it possible to be 1 after 5 years? Read further because we will try to answer this question. Even if the statistic above refers games in United States, everything started in Finland.
The story behind the game is fascinating and it is shared on the official page of the company that created it, Supercell. Back in , Ilkka Paananen and his colleagues started to develop games, in a small office in Niittykumpu in Espoo driven by the same supreme goal.
Maybe that is their secret: the passion for amazing games. App Samurai is an AI-powered, secure mobile growth platform. Register, add your app and start driving high-quality users. Supercell created a great number of games, but only four reached the market, because the other ones where killed by their creators.
Check the clip where the team members give thanks to all users for 1 million daily active users from around the world. They say that they had to put an end to 14 games to create the ones that really matter for their customers. After just a month, in August Clash of Clans was released for the global market. In 3 months, it became 1 top grossing game in the US and it is still there. Remember what we told you about soft launch and look at the results of Supercell.
Supercell started as a development company for cross — platform games. After a while they understood that playing a game on desktop is totally different than handling an app on mobile devices. Taking into consideration the evolution of smartphones and tablets they reconsidered their strategy and they focused their effort on mobile first games.
After they got used to tablets they adapted Clash of Clans and their other games to fit the small screens. One of the main priorities of its creators was to make Clash of Clans social and accessible for a great number of players. This strategy has many benefits. First of all, sharing their triumph or their challenges with friends increases the engagement rate and offers a great experience for all kinds of players.
Secondly, the game has more chances to become viral which it did. You combine user acquisition with retention from a single move. Check clashofclans. Clash of Clans is another example that freemium model really works. After they get addicted, players have two options. They can wait a specific amount of time for resources or they can pay to receive them for their troops.
When the level of dopamine is so high you almost forget that you can play the entire game for free if you allow the game to complete the process.
Supercell observed the opportunity offered by other developed markets like Japan, Korea and China. They considered that presenting Clash of Clans to players in other countries there were big chances to multiply their success. And they were right.
This is the reason why they have offices in Helsinki, San Francisco, Seoul and Beijing and they encourage multicultural collaboration for their work flow. Of course, this type of spending is not for everyone but when you win so much you afford to invest a big part into increasing the awareness for your brand.
The entire website of Supercell is very well structured and very intuitive. Consider this example when you want to design a website for your app. Take another look at the chart above.
Which game is 2? Clash Royale. Guess who created it? That is right, Supercell. Yes, this is true. Supercell owns the first two top grossing mobile apps for iOS devices in US. The takeaway is to enjoy your victory when you create a successful app but in the same time try to find new ways to amaze your users.
We managed to summarize some of the main factors that generated the impressive growth of Clash of Clans. It is not impossible to reach this amazing success but you have to know what you want to accomplish and to concentrate all your efforts into reaching that point.